Key Concepts film poster analysis

Language: We know this is a film poster because it includes the release date (June 2nd). Key conventions of a film poster that this includes is a dominant central image with a futuristic look, symbolising a different universe, contrary to "Across The Spider Verse" written under the title.

Industries:Columbia Pictures, Sony Pictures Animation, and Marvel Entertainment are the companies behind the film. The directors are Joaquim Dos Santos, Kemp Powers and Justin K Thompson and it stars actors such as Shameik Moore, Hailee Steinfeld and Brian Tyree Henry. Studios, distributors,  theaters, financiers, and key talent get their own share of the money made from the film.

Audience: The target audience for this film are teenagers. We can tell because it has vibrant colours and it's a cartoon - something that usually a younger audience would be attracted to.

Representation:

The characters in this film poster represent young adults / teenagers. This tells the audience that they may be getting into mischievous activities - shown by the bike mid-air in the background, or multiple people coming out of what seems to be a portal at the top of the film poster.